Posted by Southwest Beverages on 4/6/2016
“You know, Michelle, graduation night is a little over eight
weeks away and at last count we were about $8,615 short of our budget to fund
the entire senior graduation party event,” I stated to my fundraising co-chair.
“Well, Abby, at this point in time we can do one of three
things. We can spread the unfunded cost of the event out between the senior
attending the event; we can reduce or eliminate some of the events at the party
or we can raise the additional money through various fundraising events.”
“I don’t think we can ask the seniors to pay, what, let me
quickly do the math, $43.03 each, after all, they already raised through
various fundraising events $14,400. So, let’ put our heads together and come up
with fundraising ideas that we can quickly assemble so that in four weeks we
will know if we can fully fund the graduation party.
“We could have a car wash,” Michelle suggested. “Or perhaps
a dance-a thon, or sell flowers, or a book sale.”
“To be honest, Michelle, all your ideas are boring and will
yield only a fraction of what we need,” I stated, as I took a sip of my
Kemosabe chocolate cinnamon flavored coffee.
“Boy, Abby, that coffee smells delicious.”
“That’s it Michelle. We’ll sell gourmet flavored coffee.”
“Talk about a light bulb moment, Abby, your idea is brilliant.”
Fifteen minutes later I finished speaking with company
representatives from Southwest Beverages, the makers of Kemosabe gourmet
flavored coffee. “We’re all set,” I announced. Our fundraising event will start
next Thursday and will run for two consecutive weeks-three weekends. The
company told me we will make $3.50 of every box of coffee sold and they require
no up-front costs to conduct the fundraiser.
“If my math is correct that means that each student
attending the graduation party has to sell about a dozen boxes of coffee.”
“That shouldn’t be that hard. Everybody know a dozen people.
Between family, neighbors, work-colleagues and cold calling they should easily
be able to each sell a dozen boxes.”
To make a long story short, three week later the seniors
sold a total of 3,253 boxes, raising $11,387 for the graduation party.
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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