Instant Coffee-The Greatest Invention Ever?

Posted by Southwest Beverages on 7/30/2015
Instant Coffee-The Greatest Invention Ever?Have you ever been asked, “What is the greatest invention of all time?” After giving it some thought you might answer air conditioning, the microwave, the wheel, the internet, the “doggie-door”, instant coffee or something else, perhaps the cell phone, if you’re a teenager or young adult.

If you live in a humid climate you could make a strong case for air-conditioning. Think about the comfort air-conditioning gives you as you drive, sleep, fix your hair or put on make-up in the morning. This could be the answer. Or, perhaps the microwave is the answer-after all, it saves us substantial time when we are preparing a meal, and not to mention, it makes great popcorn, too. If you have a dog, you surely will vote for the “Doggie-door” since the door enables you to go about your day without having to return home to take care of “Fido”. While the internet has surely expanded capabilities to learn and conduct research, is it the greatest invention ever? Probably not. I guess one way to perhaps answer the question would be to ask yourself, “What invention has made my life simpler? To coffee lovers, the answer has to be instant coffee. Speaking of instant coffee, I think I’m going to make a cup of Kemosabe chocolate cinnamon gourmet flavored instant coffee right now and think some more about this question.

Ten minutes later I concluded the wheel is the greatest invention ever. Think about it, it makes virtually everything work.

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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