Posted by Southwest Beverages on 11/24/2016
Since first published in 2013, many of the blog followers,
customers and vendors of Southwest Beverages have asked us to republish the following
blog each Thanksgiving because it touched their hearts, made them have
discussions at their Thanksgiving table with their family members about their
past, which then strengthened their family values and instilled in them the
need for us to help those less fortunate.
Happy Thanksgiving, Susan, Kevin & Bob Jenkins, Co-Founders, Southwest
As I was flying into Chicago last week, I looked out the window of
the plane and down onto that beautiful city and thought-in one week not only
will the 10 million people of Chicago sit down to basically the same turkey
Thanksgiving meal, but all of America will do likewise and all within three to
four hours of one another. Mindboggling, to say the least, and certainly a long
way from the first Thanksgiving of 1620.
The first Thanksgiving in America took place, when the local
native Americas and the remaining 56 pilgrims of the original 102
pilgrim/colonists who first journeyed to America each combined food produced from
their plentiful harvests, to have a celebration, which continued for three
days. Over the next 169 years the celebration became more family oriented to
the extent when in 1789, following a resolution of Congress, President George
Washington proclaimed Thursday the 26th of November a day of, “public
thanksgiving and prayer” devoted to “the service of that great and glorious
Being who is the beneficent Author of all the good that was, that is, or that
will be.” In 1863, President Lincoln set the last Thursday in November as
Thanksgiving Day. In 1941, Congress declared it a federal holiday.
But what does Thanksgiving really mean?
Thanksgiving is a day when we stop our busy lives and give thanks
to God for all the good fortune we have in our lives. At its most basic level,
it’s a celebration of survival, health, fruitfulness and family. It is also that
day when we give thanks for the tangible things we have in life: a job, food on
our table, and a couple dollars in the bank.
At our house, it has been a long-standing family tradition to ask
each family member around the table what specifically they are thankful for.
The answers to this question, and the individual discussions that follows, defines
each family member’s values and beliefs and collectively defines the value system
of us as a family. Note: Young children often have a hard time expressing their
thanks because so many of the things that they unknowingly give thanks for have
been provided to them at this point in their lives by their parents, so you’ll
have to teach them by example.
Thanksgiving Day is also a good opportunity to teach the younger
family members about their heritage and the struggles the family has overcome. While
it is easy and pleasant to discuss the successes of the family, and by all
means have that discussion, don’t be ashamed about the “hard-times” your family
might have experienced in it past, but learn from it. For example, my
Grandmother told me how during the Great Depression my Grandfather came to
tears one day because as a man he could no longer provide for his family as
there simply were no jobs and he had only seven cents in his pocket. Over the
past 70 years that story has helped shape the lives of many of my family
However you celebrate Thanksgiving, find the time to be with
people you love and remember to please help those less fortunate than you. The
$15.00 you would have spent purchasing a pie would be much more appreciated by
someone “down on their luck” who is in desperate need of receiving a new pair
of warm socks or gloves, or a warm meal than “Uncle Johnny” eating a third
piece of pie for dessert. This is the meaning of Thanks-giving.
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
lnterested in writing a guest blog for Southwest Beverages? Send your topic idea to [email protected]
All data and information
provided on this site is for informational purposes only. Southwest
makes no representations as to accuracy, completeness, current-ness, suitability, or
validity of any information on this site and will not be liable for any errors, omissions, or
delays in this information, or any losses, injuries, or damages arising from its display or
use. All information is provided on an as-is basis.