The Creation of Brands SIPPITY® and SIPPITY LITE®

Posted by Southwest Beverages on 1/26/2015
The Creation of Brands Sippity® and Sippity Lite®Brand Sippity® was created in 2011 by Southwest Beverage’s co-founder, Susan Jenkins, who, as a mother who raised four children in Ridgefield, CT often found that sipping hot chocolate from her favorite mug cradled in her hands on a cold winter’s day, while watching her children play outside in the snow, was an extremely comforting experience, particularly after a trying day. It is from this experience that she named the brand, Sippity®, and made its tag line, “Comfort In A Cup®”.

Sippity is positioned to be an interactive brand with its consumers. Consumers are encouraged to send in pictures of them drinking Sippity® for the opportunity to either be featured on the front of one of the Sippity® or Sippity Lite® flavor boxes, or on the back of the box in its “Mug Shot” section. In addition, consumers are encouraged to submit their Sippity recipes for potential publication in the company’s E-Book of food and beverage recipes and their “witty” testimonials for potential inclusion on its website and advertising.

The brand began with five flavors-chocolate, chocolate marshmallow, chocolate cinnamon, pumpkin spice and chocolate peppermint and featured three of Susan’s children on the chocolate, chocolate marshmallow and chocolate peppermint boxes.
The Creation of Brands Sippity® and Sippity Lite®                        
       Katie                                                                          Kevin                                                                      Janet                
The Creation of Brands Sippity® and Sippity Lite®To recognize those consumers who prefer less sugar but also wanted to enjoy the “Comfort In A Cup®” Sippity® experience, Susan, in 2014, developed the brand, Sippity Lite®. The Sippity Lite® range of products are identical to those of the Sippity® flavors in taste and aroma but with less than 2 grams of sugar per serving. The Sippity Lite® brand maintains the same interactive positioning as Sippity®.

In 2014, Sippity® and Sippity Lite® added their sixth flavor, chocolate raspberry. In addition, Sippity® and Sippity Lite® began marketing their four chocolate based flavors-chocolate marshmallow, chocolate cinnamon, chocolate peppermint and chocolate raspberry-in a collection box, which consists of eight single serve envelopes-two of each chocolate based flavor.

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages®

Bob has had the privilege of working for some of America’s largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe – two of New York’s finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages® is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity® hot cocoa mix and Kemosabe® gourmet flavored coffee. All Southwest Beverages® products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

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