Activate Your Within-Kemosabe Iced Gourmet Coffee

Posted by Southwest Beverages on 6/10/2016

I am the owner of Matt’s Bicycle store in Pleasantville, New York. For the past two hours I watched with tremendous desire to help, the men of Ladder 25 of the Pleasantville Fire Department work exceedingly hard in ninety-degree heat fight, and eventually extinguish, a fire at the supermarket down the street. The fireman are now packing their gear and hoses in the middle of the street. They appear to be exhausted.

“Here guys,” I called out as I approached holding a tray of ten glass mugs of Kemosabe iced gourmet coffee. “Help yourselves,” I added placing the tray atop a coiled hose.

“Thank you, sir,” one of the fireman called out as he took one of the mugs. Immediately thereafter the rest of the squad helped themselves to the remaining mugs of iced gourmet coffee.

“Wow! This is great tasting coffee,” one fireman stated after he had taken a sip from his mug.

“Boy does this ever hit the spot,” another enthusiastically added. “It’s very kind of you to bring us this delicious coffee. And gourmet coffee at that.”

“It’s the least I could do, guys,” I replied. “After all it was you who spend the past two hours putting the fire out.”

“Sir, we all appreciate your kind gesture. This town needs more people like you,” the Captain told me.

“How’s that?” I asked.

“You saw a situation and you activated your within. Thank you.”

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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