Posted by Southwest Beverages on 6/6/2016
“Kendra, if you don’t mind could you please make six Sippity
pumpkin spice iced hot chocolates for our meeting,” I asked my administrative
assistant referring to a meeting that was to begin in ten minutes with a
potentially, fairly large, new client.
“That’s a rather unusually drink for this time of year,” she
replied.
“What do you mean? It’s 102 degrees out. I think they will appreciate
it.”
“No, I meant the pumpkin spice. Pumpkin spice is usually associated
with the fall.”
“Trust me, Kendra, everyone will notice and appreciate the refreshing
taste of the pumpkin spiced iced hot chocolate.”
Ten minutes after my meeting had begun Kendra arrived with
six glasses of pumpkin spiced iced hot chocolate on a wooden tray. No sooner
had she entered the room than the CFO from the group interrupted the meeting by
stating, “Humm, that smells delicious.”
“It’s pumpkin spice iced hot chocolate,” I stated. “Given
how hot it is out I thought you might appreciate a cool, refreshing iced
pumpkin spiced flavored hot chocolate.”
As Kendra began to hand out the glass of iced hot chocolate
the president of group said, “That’s what I like about you Bill, you’re always
thinking differently.”
“How’s that, Jerry?” I asked.
“Well, who would have thought to serve pumpkin spice in
June.”
Once Kendra had handed out the six glasses of iced hot
chocolate silence feel over the room for a good fifteen seconds as each person
in the meeting room began to drink their iced hot chocolate. “Absolutely
delicious,” CFO stated. “Very refreshing,” the general counsel added. “Who
would have thought that pumpkin spice could taste so good in June,” the
president stated.
To make a long story short, my meeting went very well and we
now have a new client, which will add about eighteen percent new revenue to the
company. “I told you everyone would notice
the pumpkin spice iced hot chocolate,” I stated to Kendra as I was helping her
clean up the conference room.”
“Boy, were you ever right Bill.”
Written by Bob Jenkins, Founder & Chief Executive Officer of
Southwest Beverages Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Treasurer.
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
enjoy.
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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