Forget Brewing Coffee-Its KEMOSABE Instant Coffee Time

Posted by Southwest Beverages on 7/28/2015
Forget Brewing Coffee-Its Instant Coffee TimeDid you ever wonder why one day you wake up feeling great, while other days you wake up feeling drained or not motivated? Well, this morning was one of those days. I woke up feeling great and full of energy.

Like every morning for the past 40 years my day began with my morning coffee brewing ritual. “Fresh coffee”, I said to myself as I pulled a new container from the cabinet. Without thinking I twisted off the cap and pulled at the sealed foil, but it would not tear open. Now, like a wild animal hungry for food, I yanked and tucked at the foil. Still no luck, so out came the knife to cut it open. Five minutes later I poured a cup of deliciously smelling brewed coffee. I then pulled a new gallon of milk from the frig, set it on the counter and began to twist its cap. “Come on,” I whispered out of frustration as I exerted some pressure to my next twist. After three more attempts, I took out my nutcracker opener and twisted the cap off. Routinely, I pulled the foil tab. It would not budge. “Are you kidding me,” I thought as I looked at the tab. Again, I pulled. Nothing. Using the same knife, I used to open the container of coffee, I cut open the lid.

With coffee in hand, I headed to the backyard to sit in my Adirondack chair and enjoy my coffee, while watching the plastic thermometer duck in the in the pool swirl around. “Forget brewing coffee,” I thought, while taking my seat. “It’s time for instant coffee.”

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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