Posted by Southwest Beverages on 5/26/2016
At breakfast this morning my wife asked a rather random
question, but the more I thought about it the more I concluded, as father of
the family, it was time to have a serious discussion with my family about
family values. What better time than
this weekend when my four children and their families are coming over for a
pool party and barbeque.
Shortly after breakfast, I made myself a second mug of
Kemosabe chocolate cinnamon gourmet flavored coffee, went to my office and
began thinking. I wrote down a list of what I consider to be family values.
Honesty, friendly, caring, responsibility, faith/religion, family and marriage
to name a few. The common denominator to these values are the moral and ethical
values my wife and I have taught our children as they were growing up. Taking
another sip of my chocolate cinnamon flavored coffee I quickly came to realize
how proud I was of our children. They not only adhered to the values my wife
and I instilled in them, they have practiced them religiously, becoming
contributing members of, not only our society but, of their communities.
A half hour after I entered my office, I emerged, going
directly to the kitchen to share my thoughts, ideas and beliefs with my wife.
For the next hour we discussed the family values we had instilled in our
children and cited example after example of how each have implemented them.
“This is excellent, honey,” my wife stated as she took my empty mug of Kemosabe
chocolate cinnamon flavored coffee and began to wash it. “I would just add three
things,” she suggested. “First, now that our children are grown and have
families, I would like for you to emphasize the importance of their interaction
with the extended family. Second, it is important for them to honor the family
traditions we have practiced over the years and for each of them to create
family traditions for each of their families.”
“And what’s the third?”
“To always have plenty of Kemosabe gourmet flavored coffee
on hand. Do you realize, honey, how many discussions I have had with the girls
over a cup of Kemosabe flavored coffee,” she stated referring to the many
breakups with boyfriends the girls have had over the years.
“That’s why the company named the coffee, ‘Kemosabe’.”
“’Kemosabe’ translates to ‘trusted friend’.”
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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