Marching To The Tune Of SIPPITY Hot Cocoa Mix

Posted by Southwest Beverages on 10/10/2016

Every year for the past 27 years I have participated in the Columbus Day parade as part of the 1776 American Revolutionary marching band to the many well-wishers who lined Main Street of Bethel, Connecticut. Unlike past years when the weather was sunny and pleasant, this morning when I left my house it was 27 degrees with frost covering the mums and grass.

Wynn, our band leader, instructed us at Friday’s rehearsal to meet promptly at 8 AM in front of Frank’s service station on Troutman Street, one block south of the starting route. Always punctual, I arrived twenty-five minutes early and met up with many of the band members who were standing around chatting.

Fifteen minutes later Wynn drove up in his classic 1926 teal colored Studebaker convertible, which he always lent to the parade organizers as the car that transported the parades grand marshal. “Here, guys,” Wynn stated as he exited his car and handed Sal, our drum player, a box containing fifty packets of Sippity hot cocoa mix. “I thought this would warm you up on this cold morning,” he added, to the smiles of the band members.

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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