Posted by Southwest Beverages on 8/4/2016
“Do you mind picking up a loaf of french bread on your way
home,” my wife Michelle asked when she called me at my office 6:20 PM.
“No problem,” I answered referring to the fact that I would
be stopping at Walmart on my way home to pick up a loaf of french bread to go
with the spaghetti and meatball dinner Michelle was making.
“When will you be leaving the office?”
“In about five minutes. I just about to make myself a
Sippity iced chocolate raspberry hot chocolate.”
“Humm, that sounds delicious.”
“It is. I’ll tell you what, Michelle, I bring home for you
one of the single serve raspberry hot chocolate envelopes so you can have and
iced raspberry hot chocolate for dessert.”
Fifteen minutes later I walked into Walmart carrying my
container of iced chocolate raspberry hot chocolate, which was now half empty,
and headed directly for the bread section. On my way I could not help but
notice a young woman inputting prices into a calculator she was holding as she
shopped for school supplies for her children. Seeing her brought back memories
of when my children were young and money was “tight”.
“I’m sorry to trouble you, miss, but I couldn’t help but
notice that you are obviously shopping for school supplies for your children
and money must be tight since you are calculating the price of every item you
put into your shopping cart,” I injected, then took a sip of my iced chocolate
raspberry hot chocolate.
“Boy is that the understatement of the year,” she sarcastically
replied, looking at me like a nosy stranger. “I’m a single Mom with two kids in
school this year, so every penny counts,” she added.
“Believe me I know. I was in your predicament for many years
when my kids were going up. I feel for you,” I stated as I took another sip
form the now near empty container of Sippity iced chocolate raspberry hot
chocolate I was holding. “If you don’t mind, please permit me to pay for all
your children’s school supplies. Just pick out what you want and I’ll be back
in five minutes to pay for everything. I just must go to the bread section and
pick up a loaf of french bread my wife asked me to bring home for dinner.
To make a long story short, while the woman I met was
extremely grateful that I paid for her children’s school supplies, I must be
honest, while not wealthy by no means, I felt good that I could financially
help someone. As such, I ask that all who read this blog, do likewise and help
someone in need of school supplies. They will certainly appreciate it and you
will feel good about yourself.
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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