Putting “Trust” Into Your KEMOSABE Gourmet Coffee

Posted by Southwest Beverages on 11/18/2016

This morning, while I was enjoying my Kemosabe French Vanilla flavored gourmet coffee, I told my wife about the medical diagnosis my doctor gave me yesterday. After a ten-minute conversation, she told me to get a second opinion, which I certainly will do.

After my wife left the breakfast table, I sat there and thought about what had just transpired relative to the concept of trust. I though about the level of trust I had in my doctor, who while his diagnosis might be correct lead me to question my trust in him, yet I completely accepted my wife’s opinion with the utmost level of trust.

What is trust? I thought. After all we put out trust in people everyday. We shake people’s hands signifying a level of trust between two people. We trust people to fulfill our orders in a timely and accurate manner. We put our trust in our professional advisors: tax, legal, investment, medical, etc. Soldiers put their trust in their “buddies” or support teams; parents put their trust in their children and visa versa. Looking down at Lola, my dog, who puts her undivided trust in me, I made a metal note to research trust concepts and theories later in the day. 

Taking my last sip of coffee, I placed the cup back in its saucer and thought, “I put my trust into my Kemosabe french vanilla gourmet coffee every morning to provide me with consistent aroma and great taste and to get my day going.”

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit www.southwestbeverages.com.

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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