Posted by Southwest Beverages on 8/11/2016
“We have to go over and say hello,” my best friend Gary said
to me as two of our high school classmates, Melissa and Kristen, entered the
pool area of Hillsdale Country Club, each holding styroform containers.
“What do you think is in the containers, Gary?” I replied.
“Whatever it is it has to be this summer’s status symbol or
they would never have shown up here drinking them,” Gary added, referring to
the fact that we were at the most exclusive country club in north Dallas, the “summer
camp” for very rich kids.
“Excuse me. Can you watch our chairs for ten minutes?” I
asked the woman sun tanning herself in the chair next to us as Gary and I got
up and looked towards Melissa and Kristen. No sooner had Gary and I gotten
within ten feet of Melissa and Kristen than I was able to read the logo on the
side of the container-Kemosabe Diet Coffee.
For the next several minutes Gary and I engaged in a
conversation with Melissa and Kristen about our summer vacations. “May I ask
what your drinking? I asked Melissa as she just finished taking a sip from her
“It’s Kemosabe Lite iced diet coffee. My cousin from New
York City spend a week with us in July and he introduced me to it. It’s absolutely
“It sure smells delicious,” I stated, smiling at Melissa.
“We’re both drinking Kemosabe Lite Crème Butterscotch iced
diet coffees,” Melissa replied. And you want to know the best part about it,
guys? It’s diet coffee. It has less than one gram of sugar per serving, which
allows Kristen and I to retain our figures,” she added, as she slid her hand
down the front of her flat stomach. “See you in school next week, Kristen
stated as she and Melissa began to walk away.
No sooner had Melissa and Kristen gotten out of hearing
range then I turned to Gary and say, “We got to get some of that Kemosabe Lite
diet coffee so we can be seen with it on the first day of school.”
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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