The Choice Is Yours And Its Simple-KEMOSABE Instant Coffee

Posted by Southwest Beverages on 5/9/2016

For the past six months my daughter has been contemplating to attend college in the fall or a trade school. My wife and I have saved our whole lives so that Claudia could attend the college of her choice and make a better life for herself. She is a smart girl who absolutely adores animals.  It was always our hope that she someday would become a veterinarian. Yesterday Claudia has asked that my wife and I sit down with her right after breakfast tomorrow to discuss her future. My wife decided to make Claudia favorite coffee for the “meeting”- Kemosabe chocolate hazelnut instant coffee.

“Claudia,” my wife began, “Your father and I want you to know that we will respect and support your decision, whichever direction it might be.”

“Thanks, Mom,” Claudia replied, taking a sip of her coffee. “Why can’t my decision be as simple as this coffee?”

“How’s that?” my wife asked.

“It’s simply the best instant coffee I ever tasted.”

“I’m sorry, Claudia, I don’t seem to make the connection between Kemosabe instant coffee and your decision,” I curiously stated.

“It’s simple, Dad. When you and Mom go shopping for coffee, the choice is simple. You select Kemosabe gourmet flavored instant coffee because you love it and in your mind there are no alternatives. My decision, however is not as simple.”

For the next forty-minutes Claudia pitched the pros and cons of attending college or trade school while we all enjoyed our instant coffee. To make a long story short Claudia decided to attend the University of Arizona in the fall and study, of all things we would never have guess, economics.

dry mix beveragesWritten by Bob Jenkins, Founder & Chief Executive Officer of Southwest Beverages

Bob has had the privilege of working for some of America's largest and well run public and private companies, including Philip Morris, Canada Dry, Dr Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and The Water Club and River Cafe - two of New York's finest fine dining restaurants. He has worked in various capacities as Finance Manager, Controller, Director of Finance, Vice President Finance & Administration, Chief Financial Officer, Secretary, and Treasurer.

Bob holds a Masters of Business Administration degree in accounting from the University of Tennessee and a Bachelor of Science degree in accounting from the University of Arizona.

Southwest Beverages is a manufacturer and marketer of two brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are uniquely blended flavors that contain all the ingredients necessary for you to enjoy the ultimate hot beverage experience. Simply add water and stir-then sip, savor and enjoy.

For more information, please visit

Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.

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