Posted by Southwest Beverages on 10/14/2016
Five years ago I graduated from Bethany College, a small
liberal arts college nestled in the foothills of the Allegheny mountains in the
northern panhandle of West Virginia about thirty miles from Wheeling, West Virginia.
This Saturday is homecoming, and has been the case in each of the past five
years, my college buddies and I re-unite for the football game, this year
against Carnegie Mellon.
“Hey Jackie, what are you bringing to the tail-gating party
on Saturday?” Troy, my old roommate asked.
“Well, because they are forecasting a rather gloomy day, light
rain with a temperature in the high forty’s, I thought I would bring a twenty-five
box of Kemosabe single serve coffee packets, so that we can keep warm.”
“You’re getting soft on me, Jackie,” Troy replied. “I’ve
arranged for two kegs of beer.”
To make a long story short, Saturday arrived and as
forecasted it was drizzling with a temperature of forty-six degrees. When I
arrived at the tail-gating gathering virtually all of my old college buddies
were standing around blowing onto their hands in an effort to keep warm.
Without even saying, “Nice to see you, or how have you been”, Billy, a close
friend from college stated, “Thank goodness you’re here. Troy told us you were
bringing a box of Kemosabe single serve coffee packets. Is that it?” referring
to the box I had under my arm.
“Nice to see you again too, Troy,” I sarcastically replied,
as I tossed him the box of single serve coffee packets. Ten minutes after Troy
had taken the box of single serve coffee packets from me, one friend after the
next came up to me, each holding a container of Kemosabe flavored gourmet
coffee in hands, and thanked me for bringing the box of single serve coffee
Written by Bob Jenkins, Founder & Chief Executive Officer of
Bob has had the privilege of working for some of America's largest
and well run public and private companies, including Philip Morris, Canada Dry, Dr
Pepper, Cadbury Schweppes, Snapple Beverage Corporation, Tasker Capital Corp. and
The Water Club and River Cafe - two of New York's finest fine dining restaurants. He
has worked in various capacities as Finance Manager, Controller, Director of Finance,
Vice President Finance & Administration, Chief Financial Officer, Secretary, and
Bob holds a Masters of Business
Administration degree in accounting from the University of Tennessee and a Bachelor of
Science degree in accounting from the University of Arizona.
Southwest Beverages is a manufacturer and marketer of two
brands of premium quality dry mix beverages: Sippity hot-cocoa mix and Kemosabe gourmet flavored coffee. All Southwest Beverages products are
uniquely blended flavors that contain all the ingredients necessary for you to enjoy the
ultimate hot beverage experience. Simply add water and stir-then sip, savor and
For more information, please visit www.southwestbeverages.com.
Sippity, Sippity Lite, Kemosabe, Kemosabe Lite, Southwest Beverages, It's A DRY Mix and Comfort In A Cup are each registered trademarks of Southwest Beverages.
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